I build brands by mixing data, creative, and follow-through.

I've never believed in copy-paste marketing. From the start, I saw too many businesses stuck with generic strategies that didn't fit who they were. That's why I've spent my career digging into the real metrics that drive growth - the data behind what works, the creative that makes people care, and the systems that tie it all together.

I didn't land here overnight. I started small, running my first $50 ad campaigns and learning by testing. That curiosity turned into years of experience managing accounts at scale — from local service companies to national brands, with ad budgets crossing into the millions.

Analytics and tracking gave me the foundation, but creative strategy is what keeps me hooked. I've built campaigns where one bold idea outperformed the "safe" approach three times over. I've developed frameworks that make it easier to turn raw ideas into ads that actually connect.

Now, this site is where I build in public. I share experiments, lessons, and frameworks so others can test them too. It's not polished case studies. It's the real process — the wins, the misses, and everything in between.