How Results and Relationships Shaped My Journey
Every journey starts with a purpose. For me, it’s about combining strategies that drive real results with meaningful relationships. This page shares how my values and relationships shaped my career and the approach I bring to online advertising.
My mission is to create measurable impact through creative strategies and campaign optimizations that generate results and foster meaningful relationships with my clients.
Jacob Hastings is a results-driven digital marketing strategist who manages over $1 million in annual advertising spend. His comprehensive expertise spans Google Ads, Facebook Advertising, and programmatic platforms, backed by advanced certifications in Google Ads (Search, Display, AI-Powered Shopping, and Measurement), Facebook Ads, Google Analytics 4, and Google Tag Manager. Additionally certified in Microsoft Advertising and Simpli.fi, Jacob excels at developing data-driven campaigns that consistently exceed client expectations.
Jacob combines strategic thinking with proven optimization techniques to uncover business growth opportunities. He transforms data insights into actionable strategies that consistently drive remarkable results. Drawing from years of hands-on experience with multiple advertising platforms and a keen sense of what drives consumer decisions, Jacob crafts unique strategies that deliver actual returns and help businesses reach their goals.
“Effort and courage are not enough without purpose and direction."
- John F. Kennedy
I've always believed that businesses deserve more than generic marketing solutions. Over the years working with companies, I've seen firsthand how many fall victim to ineffective strategies that waste their budgets without delivering tangible results. This experience drove me to take a different approach: becoming a partner who provides measurable improvements and builds genuine trust.
Jeff's situation stands out in my memory. When he reached out, he was understandably frustrated. His campaigns struggled, but he couldn't pinpoint whether the problem was with his marketing agency or sales operation. After thoroughly analyzing his account, I identified the core problems: his traffic mainly came from spam sources and Performance Max Campaigns. The biggest thing to note was that his conversion settings were not previously configured to capture call conversions, so his campaign data didn't reflect reality.
We first focused on improving traffic quality. By eliminating spam sources and optimizing his campaigns, we transformed his results. The numbers tell the story: From just 4-10 monthly qualified leads initially, we scaled to 42 qualified leads per month within three weeks—a consistently maintained level.
This wasn't just a temporary fix. I've continued working with Jeff for over two years, constantly refining our approach and helping his business grow further. His journey exemplifies what drives me: combining strategic thinking with consistent execution to deliver tangible results directly impacting a business's bottom line.
